Speaking of life lessons, we have Bob Glazer renowned TED talk speaker and Acceleration Partner Founder joining us next week. So, clay and a wonderful gentleman on his team named Walter Hudson got on a plane and flew to China to find our missing cabinets and counters at the time. Please select one of the markets below to refine your search. In part, the Cortland brand developed naturally through the companys consistency of assets; however, the company has also intentionally worked on its brand in order to create passion among human capital and help with marketing. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. So, what we began to do is say okay let's take those learnings and really pivot the platform to focus on this new environment where the client or our customer needs to be at the center of everything we do. On the recruiting side we begin early in the cycle building a process around testing the applicants that we were hiring, such as, personality profiling, intellect testing to try to build a team of high performing individuals. So to your point looking at all the ships on the board, we didn't make the ships move any faster, but at least we now had consistent information about when they were going to get to the port in LA or the port in Florida. Welcome to the Apartment Owners Association of the Cortland NY Area! Cortland Apartments. Before I introduce Steven and dive into our discussion, I want to thank Mike Altman, David Dixon, Brad Brown, Ned Stiker and the other members of the Cortland team for all they have done to make Cortland the amazing company and partner it is. Well guide you through the process. Five years ago, I knew every single person who worked here and could walk up and have a conversation and whatnot and knew them. And like a lot of things that worked great until it didn't. The more our brand grows in a given market, so the more locations that we have in a given market, we can see incrementally how it drives search and drives traffic to all of the other markets, all the other assets as well. 42:08 - Willy and Steven talk about the market now and Cortlands strategy. By progressively cutting out middlemen, standardization became easier and costs lower. Cortland is headquartered in Atlanta, GA and has 7 office locations located throughout the US. That was a bit of a change for us, and I think a lot of folks in multifamily over this cycle. Steven explains Cortlands decision to invest in research into where the market was going as the recession continued, and about the companys pivot in terms of clientele and customer focus. So those two things kind of had to come together to create that better client experience. We're here to help our residents, clients, and communities across the globe. Cortland is a great company though the staff is at is worst iv witnessed racial slurs derogatory comments about residents they fine them for smoking when they vape in the office and smoke on property knowingly its a no smoking property. We talked a lot about how we're going to make mistakes and that's okay, just try not to make them more than two or three times each. Did you focus on that at all? See All 79 interviews. Cortland County is a great place to live. During the economic downturn in 2008, we decided to shift our focus from developing communities to acquiring and renovating existing multifamily communities all with a vision to challenge the conventions of the traditional multifamily industry through better living spaces and experiences. You have to set up the infrastructure and the culture of being an associate first organization if you're ever going to be best in class in customer service or customer experience. Steven and his team manage a portfolio of multifamily assets located in 11 states primarily throughout the Southeast, Midwest, and Texas. That part didn't take a lot to bite off on that it was largely just math. Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. Cortland Locations. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. So, instead of calling in the more traditional model where if you're looking for an apartment in Denver and you call one of our locations in Denver, if they can't help you, which is fairly likely, because all the properties sit at 95% occupied. But we also knew those better returns we had to give up in the early days and pay more for the capital, most of the investors thought what we're doing in the early part of the cycle didn't make a lot of sense. With our pioneering business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, we're aiming to set a new experience standard for the apartment industry one community at a time. Forms. Visit Website. Resident Questions Cortland Red Mountain has rental units ranging from 804-1295 sq ft starting at $1515. Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. I continue to receive emails and texts about my discussion with James Kerr author of Legacy from two weeks ago. I can't even remember a single story where we were like oh, my goodness, I can't believe we let them do that look and what they did. I can think of many stories where they did the right thing for the right reason because they were empowered to go do it through decisions and checkbook. Back when we got started really doing this heavy value add, no investor wanted to do it. Cortland Engaged Employer Overview 569 Reviews 120 Jobs 913 Salaries 80 Interviews 179 Benefits 91 Photos 164 Diversity + Add a Review Updated Feb 23, 2023 Find Reviews Clear All English Filter Found 548 of over 569 reviews Sort Popular Popular COVID-19 Related Highest Rating Lowest Rating Most Recent Oldest First 3.7 68 % Say yes to a career you love. I personally would not live there. The training that you've given them is sort of applicable across the Cortland platform. So, it barely moved the needle to go from really low grade to really high grade. It doesn't have to be perfect, but everybody wants to have pride in the place that they live. Now I do try to get out as much as I can and meet all the folks across the system, but I do miss the that small family feel where you got to know everybody and that was a big part of the excitement of coming to work every day. We believe that fostering sharing and inclusion of all ideas, lived experiences, and world views in the residential community can provide transformative learning experiences for our . This is an overview of the Cortland Dallas campus or office location. 35:11 - Willy asks about the move to being vertically integrated. - 8/28/2019 Hey Hannah! 2824 N. Orchard. Tue: 9am - 5pm. I look forward to speaking with you! It's just not something people want to deal with, but it's necessary. How BBB Processes Complaints and Reviews. Cortland at the Hill. You have pretty major stuff going on where systemization is key to execution, and if you mess up any of those things it just goes sideways. There are, of course, opportunities that Cortland could take to move into other asset classes within multifamily housing, or even different commercial real estate classes. Cortland Headquarters and Locations - Learn more about Cortland's locations by map by and/or jobs. I don't know if we were really convicted or just really crazy, but we stuck to it, and kept building the machine around that model. Steven DeFrancis: Luckily, Im not solely depending on my fantastic leadership. Nearby Apartments. How can we help you? We then were able to start investing in those folks, training them better, creating better career pathways so they didn't feel like they were just going to be the service manager of location 22 forever which then creates more energy, as you can imagine, within that group. A spokesperson for. 2714-20 N. Mildred. 2:33 - He introduces his guest, Steven DeFrancis, CEO of Cortland. Cortland Glenridge. Willy Walker: So, given the competitiveness for LP Investments and capital out there, in those early days when you were going and buying properties, you were obviously in a very competitive market, you're paying market prices for assets, you're investing in not only the asset but also all the infrastructure at Cortland. Email this Business. 54:41 - What is the best and worst leading today versus earlier in the companys life? Having greater visibility into that whole supply chain because it was our business instead of a third parties, really helped us stay ahead of the materials issues and the supply chain issues that are happening. Company Description:? As it relates to other types of housing, we have looked at whether student housing or senior housing. Steven earned his bachelor's degree in real estate from University of Georgia, Terry College of Business. Willy Walker: And is that, given the supply chain issues going on today are those relationships and controlling that process a competitive advantage right now at this time in the cycle, given the pandemic and how backed up supply chains are? Sandy Springs , GA 30342. . At least we were all one team. Contact Us GET IN TOUCH WITH GREYSTAR We're pleased you're interested in reaching out to us. So, we raised most of that capital in a preferred structure and we looked like geniuses at the end because the market went up so much, but we certainly didn't do it because we were smart. Please reach out to me directly at 214.496.0727, or email me at mary.stevens@cortland.com. My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. Thank you for such a fantastic and thorough review of our community! As it relates to the first part of your question, the fit and finish side and for our customers. However, Steven hasnt considered expanding beyond housing. Sincerely, Mary S. Community Manager. They execute Cortlands value-add and new build construction, in addition to offering their expertise beyond Cortland. So, it was a combination of having product on hand, rushing product into manufacturer soon as the plants reopened in Asia. 2834-38 N. Orchard. So that definitely has paid dividends, the real value on the brand more than anything else is the passion that it creates amongst the human capital. Steven DeFrancis: Well, obviously there is an enormous amount of capital looking to get into multifamily which is driving down the CAP rate environment. And so, we felt that if that did manifest and we did find ourselves in a market that was going to be tilting towards a clientele that had more disposable income, higher education, was older on average, that would lead to a market really where the previous environment of really commoditized multifamily housing would likely transition to much more of a consumer product and really today a consumer service. Weve created the capital structure and built the infrastructure to where now we're not relying on all these external parties for every project. So, we decided let's do this research and figure out where the markets going and that our significantly downsize point at that time, how might Cortland participate in whatever this recovery might look like? Steven DeFrancis: Well first, it's not about being top five or top 10, it's really about having the right asset base to operate with a scaled organization. Listings. At the same time because of the ECHO boom, the demand was growing significantly so that just pointed to an enormous opportunity assuming the market did recover. . Mon: 9am - 5pm. About Us. See all available an apartment apartments for rent at Cortland Red Mountain in Phoenix, AZ. Contact Us. It took us a while to really start rolling out the brand. I can thank Bruce Cohen for the time he spent advising us, putting that team together. Links. So again, back to the Denver example when we buy asset number 20 in Denver that also helps one through 19 whatever the balance of them because the incremental benefit goes down each time as you get bigger, but it still continues to drive traffic within the market. International Association of Better Business Bureaus. My controlling now the design of the materials, were talking everything inside the drywall in a unit. Answer Question. Website Take me there. Cortland was founded in 2005 with a focus on multifamily development in Atlanta. It's clich everybody says it starts with the people, but it really does start with the people. Willy Walker: So, your brand, your customer experience, and your cost of renovation, are all competitive advantages that allow Cortland to pay higher for an asset, lower your cost of rehab and then be able to make up for it in the rents, you can charge, because the combination of lower cost on the rehab and then also the brand on the rents allows you to have a unique competitive positioning as it relates to acquisitions. It must be really fun these days to sit down with LPs who are basically throwing money at you. You just raised your fifth closed end fund. Our ability in markets where we have 20 or 30 assets in a given market, the way SEO and search works just having everything branded with a similar name really helps drive search straight to our website and straight to our product, our locations. Contact Us Address Cortland Properties, Inc. 7612 W. North Avenue Elmwood Park, IL 60707 Phone Phone: (708) 452-4242 Fax: (708) 452-4122 . You can live in an apartment, or you can live at Cortland. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. Cortland Estates at TPC 22800 Bulverde Rd San Antonio, TX 78261 (210) 871-8382 Check Availability Quick View Arlington Apartments on Clarendon 1550 N Clarendon Blvd Arlington, VA 22209 (202) 410-6988 Check Availability Quick View Cortland Seven Meadows 6800 Gaston Rd Katy, TX 77494 Package Service Outdoor Space Onsite Management Cortland | 42,444 followers on LinkedIn. We're a company comprised of people who thoughtfully challenge the status quo of the conventional multifamily industry in pursuit of a resident-centric approach to apartment living. Visit Website. You've also standardized a lot as it relates to the if you will fit and finish of a Cortland property. While the recruitment process is rigorous, it yields a workforce well suited to particular jobs. Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. And so, we researched really all things related to multifamily whether it was you know supply and demand in the markets that we were in at the time, the demographics market wise and nationally as it related to propensity to rent? Founded in 2005 and headquartered in Atlanta, Georgia, Cortland Partners is a global, multifamily real estate investment firm. (972) 895-6650. Cortland is the largest owner and operator in the cities of Atlanta and Dallas, as well as in the entire state of Texas. Photos. Cortland is a National Multifamily Housing Council top 50 owner and manager, and was ranked as a top US brand by Reputation.com. What did Steven and his colleagues see, Willy wonders, that led to the shift? Through our integrated business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, were aiming to set a new experience standard for the apartment industry one community at a time. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies. That team actually started whenNed joined us a number of years ago, but then as we really wanted to grow in the fund business, we talked to a number of groups, number of placement agents and really how we ended up building an internal team is all the placement agents we talked to were in complete agreement that there was no need for another multifamily manager. Thu: 9am - 5pm. . Office (0) Den (0) Yard (6) Clubhouse (32) Business Center (32) Controlled Access (32) Playground (0) We're moving now into sensors and putting sensors in the equipment, so we can start to get proactive messaging when things are going to fail, instead of waiting until they fail. Anyway, two things came out of that; one was just the sheer volume of under supply that we were going to be met with when the economy recovered or began to recover. After all, as Steven says, Cortland is at heart a consumer-facing operating business that happens to need capital, not the other way around. Cabinets, counters, tile, light fixtures, plumbing fixtures, flooring rob hooks, doorknobs, peep holes, you name it. We did it because that was the capital that was available. Again, we were trying to figure out how to build this machine to create really high-quality product, very affordable price, very little volatility in the delivery schedule, etc. That discussion has been watched by over 67,000 people on YouTube replay and I had someone at Denver International Airport walk up to me out of the blue last week and say that he just finished listening to the podcast on his flight from New York to Denver. What you just talked through Steven was how you had this longer-term focus and continued to plow money back into creating the team and insourcing a lot of those activities that you could have bought from third party vendors at a much cheaper cost to the GP but at the same time, you had this long-term vision of creating the Cortland that you've actually created. That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. More > Healthcare & Supportive Services Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. BBB reports on known marketplace practices. 201 Jobs. At Cortland, you'll feel empowered to define your career path, take on new challenges, and make a difference. That to me, Steven, is sort of where the genius happened, and I just want to understand during that period of time what was it that you were seeing, what was the conviction that you had to invest in those two different areas? The first is the way you select talent. Need to find a different location? Hours. Willy Walker: It makes two of us, it makes two of us. When you're trying to hire, it's a war for good talent out there, and you really want to hire best in class folks. What was it that you either saw as a macro market opportunity or something that you saw inside of Cortland that made you shift strategy? And part of being able to focus on that was stripping costs out and being vertically integrated. Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. But Cortland really focused on that. So, Steven first of all welcome and thank you for joining me. We felt that was important because we did a lot of research before we did this and learned that our brand actually stood for high degree of service, customer living experience, a lot earlier in the cycle than we had anticipated. But we do believe that all the value we bring to the table to create alpha is good if returns are in the 20s. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. 0:48 - Willy previews episodes to come. Because of the challenge of getting really good design talent on a third-party basis early in the cycle and again that's because early in the cycle we were buying and renovating assets that were all foreclosures and many of those assets we paid sub $15,000 a unit. But we felt that there was an enormous opportunity that we could capitalize on if we really pivoted the whole business to focus on our customer as the true client. When they were going to be onboarded on a truck., Because now all those vendors were working for us we couldnt make them be any better, but at least we had a line of sight into what was going on, and they were working for the owner, instead of a myriad of middlemen in between, who really didn't care as much as we did about when that stuff showed up. And as I look at Cortland now a decade after you really started hitting this growth trajectory, for all of the incredible brand youve built, customer experience you've built, vertically integrated sourcing youve built, and the actual App rehab process, you've also created a capital formation machine that is, there are parallels to it like a Blackstone. It's less about buying them or renovating them, building them from that standpoint is really on the operation side. So, Cortland decided to provide consistently high-quality living spaces at affordable costs. Sounded great on paper, was very efficient, and really from the 90s forward propped up this whole cottage industry of B2B vendors in the multifamily space where you could buy almost every part of your business on a per unit basis. We are the dreamers, designers, and doers behind our living spaces and experiences, from the way we make our residents smile to the features we design and place in our homes. staff definitely needs a to be looked at thoroughly. But there are few who've been able to create the capital formation capabilities that you have at Cortland. It was all these things moving around in the market or cross current in the market that we felt might have an impact on the multifamily industry. Steven DeFrancis is the founder and CEO of Cortland. Cortland has processes in place to provide a high level of standardization across its business; this allows, for instance, residents to count on a certain standard of fit and finish across properties, and property managers to easily transfer between locations. Need to file a complaint? Choose from one of the three topics below to let us know what we can do for you today, and we'll reply as soon as possible. Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. 5470 Glenridge Dr NE. Whether it was marketing or sales or pest control or landscaping all these services you could buy on a per unit basis, but at the end of the day it was really efficient from an execution standpoint, but it was really inefficient from a customer service standpoint, because now effectively, you were handing over that relationship with your customers to this whole cadre of third-party vendors, which inevitably, as you can imagine, just lead to really poor service and poor execution. Learn more about Walker & Dunlop and Driven by Insight. Willy Walker: You talked about brand and the customer experience. Faqs. But I would argue that almost everybody has pride in where they live, and really wants to live in a nice place. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. So, we just said okay, well we've done a lot of other things ourselves, we'll figure this one out too. He is a member of the Buckhead Coalition and serves on the board of the Atlanta Neighborhood Development Partnership. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. And it literally was sort of that silly like they met with one group who then pointed him to the next group with them lead the next group and after a couple of visits they realized that if we can get Darlas team to design these materials we just found the factories, we can go do this direct and cut out all the middlemen and a lot of the cost. It allows us to be so much smarter when we're underwriting new opportunities which, at the end of the day, works for the benefit of our investors. But it definitely has paid a lot of dividends in transfers within the system. Get to know the Cortland businesses that build, design, and deliver the spaces we create. Cortland competes beyond price to deliver exceptional value.Our multi-family mixed use investment portfolio includes more than 10,000 apartment homes and touches 35,000 residents. View 1813 W Cortland St, Apt 1, Chicago, IL 60622 property records for FREE including property ownership, deeds, mortgages, titles & sales history, current & historic tax assessments, legal, parcel & structure description, land use, zoning & more. BBB is here to help. Contact Information. Cortland contact info: Phone number: (404) 965-3988 Website: www.cortland.com What does Cortland do? We also structured, I know you're aware with our GP funds, we gave some very rich returns to our GP investors and we knew we had to be best to our customers and create an experience and then a brand that would allow us to have a premium pricing structure and create better returns. Your submission was successful. Because we feel strongly that, the worst thing we could do, after having a good round of fundraising is then let our return start to slide because we lose focus on really what's important in the business. As you know, Willy, from your business you've done a great job with this. Website. So, as long as Im here, thats where the focus on the operations. As a matter of policy, BBB does not endorse any product, service or business. Printer Friendly View Address: 420 W Slaughter Ln Austin, TX, 78748-1692 United States . As you sit there and think about the next 10 years, what's more important to you; continuing to build on the capital formation side or continue to stick at, it's day-to-day operations and the blocking and tackling that actually brings the capital? The second thing that came out of that research which is really what led to the pivot that you're asking about was, you know, we felt we saw the beginning of the transition in our clientele, and historically the clientele in multifamily had been a very commoditized business. To this end, the company has developed a unique approach of internalizing the majority of its functions. Next, Willy and Steven dive into more detail concerning Cortlands consistency of assets. Cortland Design is our in-house, award-winning interior design and architecture firm. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. 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